BS

Some interesting social research is focusing on the phenomenon commonly known as bullshit.

Although bullshit is common in everyday life and has attracted attention from philosophers, its reception (critical or ingenuous) has not, to our knowledge, been subject to empirical investigation. Here we focus on pseudo-profound bullshit, which consists of seemingly impressive assertions that are presented as true and meaningful but are actually vacuous. 

On the Reception and Detection of Pseudo-profound Bullshit appears in the journal Judgment and Decision Making.