When I was at Clarion West I got to play with a VR headset for the first time. I wasn't surprised by how immersive the experience was, but perhaps a bit impressed at how quickly the brain transfers itself into an artificial setting. What seemed clear was that designers are still figuring out how to harness the medium. It was cool, but in a "let's throw some crazy stuff out there and see how people react" kind of way. It's very exciting to be present for the moment of creation for an entirely new artistic medium.
I loved the comment in this video: "I'm sad to think people will get used to it."